WhatsApp Business
Naming Guidelines.
A definitive guide to selecting and approving your WhatsApp Business display name. Ensure your brand identity meets Meta's global standards.
Core Principles
Display names must not violate WhatsApp Business Messaging or Commerce policies.
The name must accurately represent the business, product, or specific department.
Clear relationship must exist between the display name and the business's legal name or branding.
Strict Prohibitions
No purely generic terms (e.g., 'Fashion', 'Jewellery').
No purely geographic names (e.g., 'New York').
No false verification status (e.g., 'Official', 'Verified').
No Meta branding ('WhatsApp', 'Facebook', 'Meta').
No promotional language ('20% off', 'Best rated').
No URL or Email formats ('.com', '.net', 'hello@').
Standard Examples
| Category | Accepted | Rejected |
|---|---|---|
| Policy | Sarah's Sporting Goods Shop | Sarah's Sporting Goods Shop - Guns department Policy violation |
| Accuracy | Fresh Produce Customer Service | Tom Ford Nike No official association |
| Generic | Fresh Produce Boston | Fashion / New York Purely generic/geographic |
| Verification | Minni's Muffins | Verified Minni's Muffins Implies false status |
| Websites | Fresh Produce Juices | sarahssportinggoods.com URL format |
Official Verification
Display names are subject to review by Meta. Approval is required before your number can be registered for the WhatsApp Business API.
Changes to an approved name require a new review protocol.
Infrastructure Guide
Looking for more technical documentation on WABA registration?
Ready to verify
your brand?
Our team handles the heavy lifting of WABA verification and display name approvals.